Micro-Influencers who nailed product placement
One of the major benefits to micro-influencer marketing is that advertisements
they are sharing come across as more of a recommendation. Product placement can
be tricky, but some manage to pull it off in the most authentic way possible.
When you look at their post, it doesn’t scream #ad.
Lately, we’ve been scrolling through our Instagram feeds and have come across
some amazingads that truly show how effective good product placement can be, so,
we thought we’d share a few of our favorites.
We've been fan-girling over CBD's content for a while. Her craft beer focused
Instagram account includes loveable photos of her dog, along with creative shots
acting out clever craft beer names. The owner of the account, Julie, manages to
share her favorite recommendations with her loyal following without coming off
Molly is a vegan fashion blogger, but her blog and Instagram focus on much more
than fashion. She posts fashion, beauty, lifestyle products, as well as photos
of her family life. We love her Insta feed because it shows her real life. We
get to see photos of her and her family, it that makes all her posts feel so
real. We like this ad a lot because of how casual it is. It truly shows Molly
living her day to day life in a product that she really does love. Also, it’s
not easy to advertise a stroller, especially on Instagram, and she did a great
Daia is a blogger that highlights fashion and travel -- mostly to beaches around
the world. It feels so natural then for a traveler that loves a good beach to
promote a swimwear brand. We love this post because it feels so relatable, all
sandy and relaxed. What an actual day at the beach feels like.
These are the best kind of posts that actually make consumers think, this could
be me in this swimsuit.
Dima is a fashion blogger and content creator based out of Germany. He’s an
engineer by trade, but regularly posts shots his Instagram is filled with shots
of him living out his best life all over the world. He regularly shows off his
outfits in his feed, so this menswear sponsored post looks completely normal and
Jenny is a Kansas city based lifestyle blogger/ Instagrammer. While her follower
count is smaller, her highly engaged followers regularly participate and
converse with her about her outfits. We especially like this ad because of how
subtlety she shows off the product she is promoting.Talk about effective product
Noelle is a personal trainer who also dabbles in online coaching - so her personal brand is on point with Gainful. But what we really love most about this is her excited & yet authentic video sharing her experience trying Gainful, and then her commitment to do a follow-on post after the results kick in.
While Jackson is currently in film school, it's evident from his adventurous
feed that he loves to travel. From the west coast, into Canada, and Hawaii, he
shoots beautifully landscapes and moments of his adventures. A collaboration
with Skyhour, a travel gifting app, feels so natural with his content and
Brett is an up and coming travel/lifestyle YouTuber living in New York City. His
content includes stunning shots all around the city, pictures with friends, and
whatever trouble he’s getting into next. This advertisement works for Brett due
to his comedic nature of his Instagram. He confidently made advertising a
product geared toward men with ED work!
Emma is a college student at Syracuse that documents daily university life and
her favorite meals. We love this post because you can see how engaged and
interested her followers are by the product, proving that sometimes less is
Tyler, aka @nanogenix, is probably more well-known for his YouTube & Twitch
gaming videos. But we really like this ad because he cross-promoted FighterZ
across his social channels. The best kind of collaborators are those that are
passionate about your products, that want to see you succeed because they love
the product. And in doing so they share your product authentically with their
loyal followers across channels, without asking for extra money.